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					  <title>The Sweet Aroma of Highly Effective Marketing</title>
					  <link>http://proofpositive.com/articles/43/1/The-Sweet-Aroma-of-Highly-Effective-Marketing/Page1.html</link>
					  <description>Move Your Marketing Forward. It doesn't matter if you are the most talented person in your field or you have the best product in the world if nobody knows you can help them.&#160; If you are not effectively using an outstanding marketing message you can improve your ability to generate interest in what you do by developing one and broadly incorporating it into your marketing strategy. </description>
					  <author>admin@proofpositive.com (Jeremy Cohen)</author>
					  <pubDate>Fri, 25 Nov 2005 00:00:00 -0600</pubDate>
					 
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					  <title>Why Doesn&#39;t My Small Business Web Site Sell?</title>
					  <link>http://proofpositive.com/articles/42/1/Why-Doesnt-My-Small-Business-Web-Site-Sell/Page1.html</link>
					  <description>Many small business owners are disappointed by the ability of their web sites to generate new business.&#160; You may be making one of several common mistakes made by small business owners when they decide to turn to the web for more business. </description>
					  <author>admin@proofpositive.com (Jeremy Cohen)</author>
					  <pubDate>Fri, 25 Nov 2005 00:00:00 -0600</pubDate>
					 
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					  <title>Make More Money with Marketing Metrics</title>
					  <link>http://proofpositive.com/articles/41/1/Make-More-Money-with-Marketing-Metrics/Page1.html</link>
					  <description>Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.</description>
					  <author>admin@proofpositive.com (Jeremy Cohen)</author>
					  <pubDate>Fri, 25 Nov 2005 00:00:00 -0600</pubDate>
					 
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					  <title>Small Business Marketing Strategy</title>
					  <link>http://proofpositive.com/articles/40/1/Small-Business-Marketing-Strategy/Page1.html</link>
					  <description>A successful marketing strategy is no different than a winning chess strategy. Every move you make must reinforce previous and future moves. Instead of rooks, bishops and queens the moves made in the game of marketing are made with advertisements, web sites, marketing messages, brochures and so on.</description>
					  <author>admin@proofpositive.com (Jeremy Cohen)</author>
					  <pubDate>Fri, 25 Nov 2005 00:00:00 -0600</pubDate>
					 
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					  <title>10 Killer Ways To Multiply Your Sales</title>
					  <link>http://proofpositive.com/articles/39/1/10-Killer-Ways-To-Multiply-Your-Sales/Page1.html</link>
					  <description>&#160;    Would you like to multiply your web site sales? &#160;Or course youwould, who wouldn't? &#160;:) &#160;Then take a close look at thefollowing 10 killer ways to multiply your sales...</description>
					  <author>admin@proofpositive.com (Frank Bauer)</author>
					  <pubDate>Fri, 25 Nov 2005 00:00:00 -0600</pubDate>
					 
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