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				<title>Proof Positive</title>
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					  <title>10 Critical Press Release Writing Tips</title>
					  <link>http://proofpositive.com/articles/239/1/10-Critical-Press-Release-Writing-Tips/Page1.html</link>
					  <description>1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the &#34;who, what, where, when and why&#34; in the lead of your press release. The remaining part of your press release should include supporting facts and examples. </description>
					  <author>info@proofpostive.com (Paul Wilson.)</author>
					  <pubDate>Thu, 26 Jan 2006 00:00:00 -0600</pubDate>
					 
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					  <title>Writing Press Releases That Get Noticed</title>
					  <link>http://proofpositive.com/articles/112/1/Writing-Press-Releases-That-Get-Noticed/Page1.html</link>
					  <description>Among the various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be forgotten about by many new Internet marketers. That method is writing press releases. </description>
					  <author>info@proofpositive.com (Brian Moore)</author>
					  <pubDate>Sun, 08 Jan 2006 00:00:00 -0600</pubDate>
					 
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					  <title>Do&#39;s and Don&#39;ts of Emailing Press Releases From a Media Veteran</title>
					  <link>http://proofpositive.com/articles/94/1/Dos-and-Donts-of-Emailing-Press-Releases-From-a-Media-Veteran/Page1.html</link>
					  <description>I'm a big believer in EMAILING press releases.&#160;&#160;Not only is email dirt cheap, email can often get you in front of editors a lot faster than regular mail or fax.  </description>
					  <author>info@proofpositive.com (Kevin Nunley)</author>
					  <pubDate>Sat, 24 Dec 2005 00:00:00 -0600</pubDate>
					 
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					  <title>How to Run a Successful News Release Program</title>
					  <link>http://proofpositive.com/articles/37/1/How-to-Run-a-Successful-News-Release-Program/Page1.html</link>
					  <description>Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising.</description>
					  <author>admin@proofpositive.com (Claire Cunningham)</author>
					  <pubDate>Fri, 25 Nov 2005 00:00:00 -0600</pubDate>
					 
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					  <title>How to write news releases that get noticed</title>
					  <link>http://proofpositive.com/articles/36/1/How-to-write-news-releases-that-get-noticed/Page1.html</link>
					  <description>What's the difference between a release that gets used and one that hits the editor's circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.</description>
					  <author>admin@proofpositive.com (Claire Cunningham)</author>
					  <pubDate>Fri, 25 Nov 2005 00:00:00 -0600</pubDate>
					 
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