Articles - RSS en-us http://proofpositive.com N/A http://proofpositive.com editor@proofpositive.com 20 http://proofpositive.com/articles/420/1/RSS-and-E-mail-How-They-Can-Work-Together/Page1.html For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members. But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk. With 100% content delivery ratios, is RSS a replacement for e-mail? info@proofpositive.com (Rok Hrastnik) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/419/1/Defining-the-Relations-Between-Blogs-E-zines-RSS-and-E-mail/Page1.html Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy? info@proofpositive.com (Rok Hrastnik) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/418/1/5-Internet-Marketing-Opportunities-Through-RSS/Page1.html When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities info@proofpositive.com (Rok Hrastnik) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/417/1/Profiting-from-RSS-Feeds/Page1.html Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements. info@proofpositive.com (Sharon Housley) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/416/1/What-is-RSS---For-Marketers/Page1.html RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings. info@proofpositive.com (Rok Hrastnik) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/415/1/RSS-Meets-the-Needs-of-Direct-Marketers/Page1.html Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers. info@proofpositive.com (Rok Hrastnik) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/414/1/RSS-The-Amazing-Profit-Potential/Page1.html All e-mail marketers are experiencing the e-mail delivery problem, hoping that just somehow our messages are going to reach our customers and subscribers this time ... and then hoping that they're going to open them, instead of mistaking them for spam. The reality usually hits us hard. While e-mail is still the primary and most important internet marketing tool, we need to start using other complimentary tools to get our content delivered. Most important among them is RSS (Real Simple Syndication), which gets your content directly in front of your readers, without having to »face« any filters along the way. info@proofpositive.com (Rok Hrastnik) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/413/1/RSS-For-Business/Page1.html RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader. info@proofpositive.com (Sharon Housley) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/412/1/Benefits-to-RSS-Feeds/Page1.html Benefits to RSSRSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest. info@proofpositive.com (Sharon Housley) Thu, 23 Feb 2006 00:00:00 -0600 http://proofpositive.com/articles/411/1/Do-I-Really-Need-an-RSS-Feed/Page1.html Do I Need an RSS Feed?RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way. info@proofpositive.com (Sharon Housley) Thu, 23 Feb 2006 00:00:00 -0600