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Chris Marlow.
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» How to Stop Leaving Money on the Table and Get Paid Your Worth
By Chris Marlow. | Published 01/26/2006 | Freelancing | Unrated  printer version

Most freelancers hate to negotiate. Some are even so bad at the money end that they don't invoice, leaving the paper trail up to the client. (My favorite Webmaster is one; he won't invoice me, so I have to do it for him!)

Because dealing with money is such an important part of freelancing, this Report focuses on the art of successful negotiation. Believe it or not, most clients don't want to get a "great deal" at your expense; they simply want an agreement that's fair to both parties. Because when both parties feel there's a fair exchange, it opens the door to a continued and mutually profitable relationship.


» How to Increase Your Copywriting Success
By Chris Marlow. | Published 01/19/2006 | Copywriting | Unrated  printer version

Take a look at your prospecting list, if you have one. Where did all those names come from?

Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solely on the criteria that they're especially good leads.

Now ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner?


» How to Get B2B Clients: A Primer for Copywriters
By Chris Marlow. | Published 01/19/2006 | Copywriting | Unrated  printer version
In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.)

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