Despite what is being claimed everywhere on the WWW, e-books are not the absolute be-all-and-end-all of published format. There is still a huge buyer demand for information printed the "old-fashioned way" -- on paper. The very technology that spawned the WWW also provides the ability for individual self-publishers to produce top-quality books that can be readily sold for a handsome profit.

Face it, writing and printing your self-published book are relatively easy tasks, compared with all the other requirements for marketing it successfully. The selling process can be so daunting, you need to be sure first whether you are even cut out to be a self-publisher.