For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.
But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk. With 100% content delivery ratios, is RSS a replacement for e-mail?

Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?

When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.

All e-mail marketers are experiencing the e-mail delivery problem, hoping that just somehow our messages are going to reach our customers and subscribers this time ... and then hoping that they're going to open them, instead of mistaking them for spam.

The reality usually hits us hard. While e-mail is still the primary and most important internet marketing tool, we need to start using other complimentary tools to get our content delivered.

Most important among them is RSS (Real Simple Syndication), which gets your content directly in front of your readers, without having to »face« any filters along the way.

The recent announcement that AOL and Yahoo! will start charging e-mail marketers postage per thousand e-mail messages delivered, via the pay-me-to-deliver-email Goodmail program, is rocking e-mail marketers all around the world and at the same time making die-hard RSS fans proclaim the death of e-mail marketing.

While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery.