Sales Force Automation, or SFA, is a technique used in marketing and business that automates the business tasks of sales. Sales tasks that can be automated might include contact management, order taking and fulfillment, information sharing, inventory monitoring, sales forecast analysis, and employees' performance evaluations. Using SFA improves the efficiency and effectiveness of a sales team by streamlining and speeding up processes and eliminating errors. Through this technology, a sales force can have access to the latest information regarding customers' accounts and pricing.

Automating

Automating a web site can cut out tedious tasks such as updating HTML, FTPing pages and changing site designs. Advanced automated web sites can send follow-up emails, send out newsletters, manage sales, do invoicing, track users visits and more. There is practically no function that can't be accomplished.