Perhaps you've heard about blogs - the hottest communication story of last year. Commentators from Newsweek to the Wall Street Journal, from CNN to PBS have devoted time to the phenomenon. Blogs are just one of the new technologies that are changing the way politicians communicate with voters and businesses communicate with customers.
For marketers, these changes mean more direct interaction with customers and potential customers. By speaking and listening directly with the customer marketers are able to reduce the expense for public relations and advertising. Of course, these developments are worrying some in the pr and advertising industries, as well as the news media.