Ever wondered how the most successful children's book writers get their ideas? The answer may surprise you.

Most children's books are based on the same exact story - good versus evil.

Ex. Harry Potter vs Voldomort. Cinderella vs her wicked stepmother. Pinnochio's conscience vs. outside influences.

Next we add a protagonist and an antagonist.

Ex. Don't we love it when Harry Potter and Malfoy get into it? Or when Hansel and Gretel turn the tables on the witch?

1) Create a hero that your audience can relate to.

Examine your target market honestly. Who will be reading your book? Just because you think that your main character is funny, charming and brilliant doesn't mean that they will or even that that is what they care about.