So you've decided that getting your name out there is going to be one of your major goals for the New Year. But how do you do that on a limited budget?

That's where publicity comes in. And you can do it. It just takes time - and a plan. Here are the seven basic steps to creating a plan:

Most magazines are already thinking of stories with a spring/summer angle. So you should be thinking that way, too - if you want to beat the competition and get some coveted coverage. That means start focusing on Mother's Day, Father's Day and graduations.