In order for customers to find you, they must first be made aware that your company exists. One such way to get free publicity for your home based business includes the distribution of a press release. A well-written press release will be one page or less in length. It will offer the basics - who, what, when and where. In order for your press release to gain publication, your business must be noteworthy or be hosting something that is of interest to the public. For example, if you are launching a home based business and would like to share your story, this would make a great press release. If your business is launching a new website, promotion or product line, these would provide for good quality news as well. In order for a press release to be printed, you must include a contact name, address and telephone number at the top of the page. Press releases can be mailed, faxed or e-mailed to newspapers, magazines and local trade publications. This is a terrific way to get free publicity for your home based business.

Whether you are just starting out as a new business or are operating a current establishment on a budget, there is never a bad time for free publicity. One of the largest expenses that a business has is with advertising costs. This is especially true of home-based businesses, which have little additional costs other than advertising. The price of running an ad in a print publication can be large, which is why many business owners are looking for new ways to cut their advertising costs and maximize their exposure.