Everyone is nervous when they start doing something new to them. Wayne Kelly, the radio guy, talks about getting past your nerves in order to create success for you and your company.

You need to be visible to attract customers, right? But how do you get that visibility when you're short on cash? Here's an idea that's worked for many businesses. It's postcard marketing, and it's very affordable.

"Stealth marketing" doesn't work. You need to be visible to sell something.