I was recently approached by a copywriter who was confused about the proper use of copyright. He explained that the client had hired him for work, then canceled the job part way through, paying him for work done to date.

Perhaps because the work was unfinished, and thinking there may be some future use for it, the copywriter expressed that felt he should retain copyright, and was perplexed when the client got into a snit about it.

There are two financially ruinous negotiating tactics often made by beginning copywriters.

An example of financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment he made to me:

We all have nightmares of high school English teachers.

Improper grammar, bad spelling, and problems with writing a paragraph may just be a few of the problems you had in writing in school.

However, writing for the business world is a little different. Yes, you should still learn how to spell. Use capital letters in the appropriate places, and make your writing look professional.