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Copywriting


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» Web Site Copywriting - The Headline Said What?
By George Dodge. | Published 01/19/2006 | Copywriting | Unrated
The headline trend is not unique to the Internet. The same goes for newspapers, television and radio - busy people these days need their news in an extra brief form, like a headline provides. When preparing your web site copywriting, try to create a call to action in your headline. If you want potential customers or clients to ACT NOW, say so.
» How to Increase Your Copywriting Success
By Chris Marlow. | Published 01/19/2006 | Copywriting | Unrated

Take a look at your prospecting list, if you have one. Where did all those names come from?

Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solely on the criteria that they're especially good leads.

Now ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner?

» How to Get B2B Clients: A Primer for Copywriters
By Chris Marlow. | Published 01/19/2006 | Copywriting | Unrated
In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.)
» Internet Copywriting - Make Your Offer Irresistible!
By George Dodge. | Published 01/19/2006 | Copywriting | Unrated
Want to increase your online sales? Make sure your offer is one they can't pass up!
» Copywriting Basics - Answer The Questions You'd Want Answered
By George Dodge. | Published 01/19/2006 | Copywriting | Unrated
These copywriting tips and copywriting techniques will work not just for Web copywriting but also for direct market copywriting, other online copywriting, and offline copywriting as well. Below are a few other copywriting basics that will help you write your web site copy:


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