Eye On Marketing: 41 Days From Struggle And Confusion To Clarity & Profit$
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- thinking of starting a photo business
- who is just in the process of starting up
- or who has already started their business and wants to grow
you need to get the book!
Eye On Marketing: 41 Days From Struggle And Confusion To Clarity & Profit$ is the PERFECT guide to growing your photography business.
Rodney takes you day-by-day through the steps necessary to developing a THRIVING photography business.
On Day 2, Rodney talks about 2 Simple Ways To Promote Your Photography With Facebook & Twitter. I laughed when I saw that because I first met Rodney on twitter, and we still do most of our communicating on Facebook. Rodney is a master of social media promotion!
On Day 7, Rodney discusses “Does Your Website Chase Away Prospects? & 3 Quick Ways to Fix It.” I was interested in what he had to say on this topic because as many of you know I am an SEO/SEM consultant. This is one of the first things I look at when I start working with a new client. Rodney is right on!
On Day 13: 3 Ways To Keep You Clients Coming Back. In the marketing world, we are constantly reminded that it costs way way way more to get a new client than to get an existing client to make another purchase. Many photographers (actually this applies to all businesses) forget about this and lose out BIG TIME.
Day 38: Attract New Clients With Video Contests. I have to confess that this was one of the first chapters I read, and I’m sure you can guess why!
The thing that really makes this book VALUABLE and unique is the “Get Into Action” check list found at the end of each chapter. Rodney gives you a step-by-step check list of the actions you need to implement in order to make the day’s focus a reality. He’s figured out what the action steps are … you just need to DO them.
The bottom line? If you want to grow your business you need this book. It is a great read filled with honest, practical, down-to-earth advice. Rodney Washington is the real thing. You will get 1000% more than you paid for and you’d be nuts to pass on this. Check it out here.
My advice to Rodney is that the book is way too cheap. My advice to you is to get the book before Rodney takes my advice!
Melanie
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{ 9 comments… read them below or add one }
I started following Rodney after reading his blog posts. He really cares about helping other photographers and gives away a lot of information. I am looking forward to getting his book.
JoJO
Thanks for your comment JoJo. Rodney offers great advice and solid information about growing a photo biz. Be sure to follow him on Facebook.
I think so many companies forget about #13. I worked for 5 years for a company who had a big department of marketing and sales people. They kept on struggling to get new clients.
I happened to be one of the workers who actually did the work with the clients after the project was sold. For the first 2 years I kept on coming into the marketing department to tell them what “my client” needed or wanted after the project was complete. The bozos never followed up. Never. Ever. So I stopped trying. The company never grew … and it could probably have doubled just by listening to the line workers.
Go figure. Now that I have my own company, guess I better smarten up.
Thank you so much Melanie and JoJo I so greatly appreciate your comments and support. And yes Melanie, I will be increasing the price soon, August 22nd to be exact so now is a great time to pick up a copy!
All the best, Rodney
Rodney Washington recently posted..Eye On Marketing Success Tip- Day 33
Is it possible to get a trial copy for new comer who want to build his/her career in photography? Actually I want to build my career in this field and I want your valuable suggestions.
Hi Mitra … actually you can get loads of free information by visiting Rodney’s blog and his Facebook page. Rodney worked for months and months and months on his book, it is a compilation of years of experience. I think that it is a bargain at the price it is and if you are not willing to invest that small amount into learning how to market, your career will be off to a slow start. My advice to all aspiring freelancers is … if you want to have a business you must be prepared to INVEST in that business.
I like Rodney way of writing he gives us a step-by-step check list of the actions we need to implement in order to make the day’s focus a reality. He’s figured out what the action steps are .We just need to DO them.
For a photography business, some say that it’s who you know and not what you know that matters more. Thanks to Rodney for sharing talents and good ideas.
I commend Rodney for coming up with a great book.
Once, I had been a photography enthusiast but I didn’t have enough drive to continue in this field. Though I still keep compilations of pictures I took with any special events I attend, new places I visit, and any special occasion spent with my family.
I think I’ll try to get back on with this track.
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