One thing that now and forever will ring true is that people love to show off their photographs. Another known fact is that people love showing off their photos on the social networking giant that is Facebook. It’s a pretty sure bet that when someone has a photo they love they are going to show it off on Facebook.
Facebook encourages photo sharing with such features as user galleries, inline photo displays and now the very powerful Facebook Timeline Cover. Having your photos displayed in a clients Facebook photo gallery or on their Facebook wall is good exposure for you. Having your work proudly displayed as the timeline cover on your clients page, priceless.
Imagine this, when one of your clients shares your photography via their Facebook gallery it will be seen when and if their Facebook friend chooses to click the link. If the photos are shared on their Facebook wall then it will be visible only until it’s dropped from view. Your photos displayed on a clients Timeline Cover however will be seen in large display every time one of their friends loads their page. If they have their page set to limited privacy then anyone, Facebook friend or not, will be able to view their timeline cover. Now imagine this type of exposure from every single one of your clients. That is a lot of exposure! Your work is now visible to be seen by countless viewers.
Are you marketing timeline covers to your clients? If not here is why you should be:
Timeline covers are excellent marketing tools for your business. Word of mouth is perhaps the most effective form of advertising there is. Your work displayed front and center on your clients’ Facebook page is a ringing endorsement for you to all of their friends.
- Timelines are a great way to up sell your client and increase your sales revenue with minimal effort. While your customer is in a buying mood you can entice them with this wonderful way to show off their new photos. Offer to create multiple timeline spreads from their shoot so they can change their timeline cover and continue to show off your photos. Choose a timeline cover with a custom matching profile image and whenever your client changes their timeline it is automatically announced on all their friends wall! That equals more visits to their page and more eyes on your work.
- Timelines covers make an excellent thank you gift. Offer them to your clients as a free with purchase perk. This is a guaranteed way to get your name in front of hundreds of potential customers while showing customer appreciation at the same time.
I’ve created a tutorial to show just how simple it is customize one of our timeline covers with your photos from one of your shoots. To get started you will need is a graphics editor and a timeline cover. Our timeline covers are created especially for Photoshop users but will work well in any editing program.
Here is the finished timeline cover used in the tutorial
This photo set courtesy of Evocateur
And more examples you or your clients may enjoy:
All templates available at Wedding Album Cafe
Photos by stock agency
Facebook covers are not just for your clients. You should be taking advantage of this powerful marketing tool on your own page as well. Image is everything. As a photographer you know more than anyone how true that is. Choose a timeline cover that well represents you and shows off your photographic work that will entice visitors to click “Like”.
Veronica Spriggs is a full time graphic designer working from home creating photographer album templates. She is also an amateur photographer always looking for the perfect shot. She has a love of art, music, movies, food and all things beautiful. She enjoys educating others and offers many helpful photography tips and design tutorials on her blog.