We’ve all seen movie trailers advertising upcoming productions. Most of the time they are on theater screens, but increasingly we are seeing movie trailers both on TV and on YouTube (and the dozens of other online video channels).
Production companies spend $hundreds of thousands on their trailers for one reason only. They WORK.
When authors ask me “should I have my own book trailer?” my initial answer is YES … and then there is always a “BUT…”. The BUT… involves promoting your video. How are you going to promote your video (which in turn promotes your book). If you are not prepared to spend some time and money on promoting your video, it is pointless to spend the time and money on producing your video.
IF you are prepared to promote your video …
PRODUCING YOUR BOOK TRAILER VIDEO:
There are four elements necessary to producing a good video:
- Your Target Market
- Your script and/or story board
- Audio track and music
- Choosing a video producer/editor
Your Target Market
Who is the video for? Who will watch it and who will BUY your book? Try and describe your viewing audience in as much detail as possible. For example if you have a children’s book … are you producing the video for the children who will read the book, or for the Moms who will BUY the book? Narrowing your audience down will help you choose images and music. and a targeted your sales message.
Your Script or Storyboard
Every film, TV show (yes even the reality shows), or video starts out with a script or storyboard. You should know how long your video will be. The script includes what you are going to say about your book (whether this is audio or words on the screen). The script also details the images you are going to use. A script is basically a “verbal map or description” of what the video will be. A story board is a “visual drawing” of what the video will look like. Many video producers do both.
You need to decide what visuals you will use. The cover of your book is a must. But then what? If your book is illustrated, you could use illustrations from within the book OR you could get your illustrator to create images specifically for the video. If your book is NOT illustrated, you may want to shoot an interview segment, or “something” that captures the essence of your book. You may want to purchase still (or video) images along with royalty rights.
Audio Track and Music
Will your audio come from the live video footage. Will your video be nararrated? Who will DO the narration? Will you have background music or will music be the only audio? Where will you get the music from: will you commission it? Will you purchase the rights to use a music track in your video, Or will you procure free music royalty rights off the internet?
Who Will Produce Your Video?
Are you planning on doing this yourself? If you have never produced a video before, my advice is not to start learning how to be a video producer in the middle of finishing off and promoting a book. As you have already seen from the lists above, there are a lot of elements involved in producing a good looking and effective book trailer, each one of them requires a learning curve.
If you are going to hire someone to produce the video for you, prepare to spend anywhere from $150 to $2000 (and up). As I said before, there are many elements in producing a video … add them up and you’ll see that it takes time and effort.
You can actually have videos done on Fiverr and many of the other micro job sites. However don’t expect someone offering a Fiverr gig to “produce” for you. YOU will have to supply script (or storyboard), images, audio tracks and music. YOU will have to make sure you have the “rights” to use the images and audio. You’ll most likely have to buy one or more of the extras to get any real use from your video (eg. High def, upload to YouTube, etc.).
How to find a video trailer producer:
- Ask for referrals in the authors’ forums you belong to
- Find one or more book trailer videos you really like and ask the authors for the name of their producer.
- Google “book trailer video producers.” Then browse several of the sites to see what is offered.
Here are a few trailers I like
The Karma Club by Jessica Brody
Go to Jessica Brody’s website to find out how she got Deepak Chopra to appear in her book trailer. This video uses live footage.
Cooking with children Kids in the kitchen do it again!
Produced by Self Publishing Authors as part of their book promotion program.
How To Turn On A Tired Housewife
Produced by Mesmerizing Book Trailers
Check out these Fiverr gigs to get help with your Book Marketing campaigns … Melrock on Fiverr
New to Fiverr? Download FREE PDF book … Getting Started On Fiverr. This book will guide you through the process of joining Fiverr and purchasing your first gig. Getting started “should” be easy, but many people struggle with it and get lost in the process.
Getting Started On Fiverr is a step-by-step guide with easy to understand instructions and loads of great illustrations.
To download your FREE book … right click on the following link and save to your computer: Getting Started on Fiverr