The Photographer’s Guide to Negotiating
Most photographers go into the business of photography because they LOVE photography and because they want to get paid to do more of it.
What they didn’t bargain for was having to make sales, get clients, fix and negotiate fees and prices.
The Photographer’s Guide to Negotiating is a definite MUST HAVE for your reference shelf because it gives you the information and helps you obtain the skills you need in order to keep your business thriving.
In a nutshell this is what the book includes:
- What negotiating is
- The traits of a good negotiator … skills you can learn
- Planning for the negotiation
- The psychology of negotiation (learn this and you will never be shy about negotiating again!)
- Strategy and Tactics
Here are some of the specific places the book talks about using your newly acquired skills:
- Assignment photography
- Selling your Stock photos
- and … save money by negotiating your purchases with your vendors and suppliers!
Finally, the book includes a chapter of interviews with photographers on how they acquired and use their negotiating skills.
I’ve freelanced for over TWENTY-FIVE years and luckily I learned very early on, that negotiating skills are critical to the success of your business. If you are shy and hesitant in talking about money, you will be on the loosing end. If you are comfortable about negotiating … you will be happy and so will your customer.
I think the biggest “secret” is to fully understand that your client is probably uncomfortable about money talk because they are afraid of being taken advantage of. The more you can lead the process and help your client be comfortable with the money discussion, the more money you will make!
Start by getting the book The Photographer’s Guide to Negotiating … read it and work on the skills that are missing. When you understand the process, your business will grow!