Comments on: The Hidden Reason Behind Most Copywriting Failures http://proofpositive.com/writing/the-hidden-reason-behind-most-copywriting-failures/ Sat, 13 Mar 2010 21:18:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Melanie http://proofpositive.com/writing/the-hidden-reason-behind-most-copywriting-failures/comment-page-1/#comment-488 Melanie Tue, 02 Jun 2009 18:09:24 +0000 http://proofpositive.com/?p=587#comment-488 Another thing you might be interested in Learning, is that copywriting is one of the highest paying writing niches there are. The top copywriters often make up to $30,000 (and more) per package PLUS royalties. Not too shabby! Another thing you might be interested in Learning, is that copywriting is one of the highest paying writing niches there are. The top copywriters often make up to $30,000 (and more) per package PLUS royalties. Not too shabby!

]]> By: Learning55 http://proofpositive.com/writing/the-hidden-reason-behind-most-copywriting-failures/comment-page-1/#comment-486 Learning55 Tue, 02 Jun 2009 13:06:46 +0000 http://proofpositive.com/?p=587#comment-486 Thanks to this article, I realize now that copywriting has to do with the promotion of a product and person. I always thought that copywriting was about protecting intellictual rights of various kinds. I am grateful for the lesson. Thanks to this article, I realize now that copywriting has to do with the promotion of a product and person. I always thought that copywriting was about protecting intellictual rights of various kinds. I am grateful for the lesson.

]]> By: Pavlicko http://proofpositive.com/writing/the-hidden-reason-behind-most-copywriting-failures/comment-page-1/#comment-369 Pavlicko Thu, 14 May 2009 20:28:15 +0000 http://proofpositive.com/?p=587#comment-369 Chris, This is truly an excellent post. Trying to produce 10 pages of web copy for a client when all you have is a half page of scribbled notes from your sales staff is pretty frustrating. I find it amazing that so many (web) clients scoff when told what it will cost to produce quality copywriting for their website. Inevitably, most of them say that they'll create the content themselves. As you would expect, that never happens. Small business clients are usually the worst. They rarely see the value of enticing copy, which is partly the reason why they're still a small business. I take my hat off to professional copywriters - on the occasions when I get stuck in that role, I find myself spending way, way more time than I should be, only to have some English major at the company I'm creating the copy for complain about my "conversational copy" grammar. *sigh* Chris,

This is truly an excellent post. Trying to produce 10 pages of web copy for a client when all you have is a half page of scribbled notes from your sales staff is pretty frustrating.

I find it amazing that so many (web) clients scoff when told what it will cost to produce quality copywriting for their website. Inevitably, most of them say that they’ll create the content themselves. As you would expect, that never happens. Small business clients are usually the worst. They rarely see the value of enticing copy, which is partly the reason why they’re still a small business.

I take my hat off to professional copywriters – on the occasions when I get stuck in that role, I find myself spending way, way more time than I should be, only to have some English major at the company I’m creating the copy for complain about my “conversational copy” grammar. *sigh*

]]> By: Kate http://proofpositive.com/writing/the-hidden-reason-behind-most-copywriting-failures/comment-page-1/#comment-322 Kate Sat, 09 May 2009 06:35:44 +0000 http://proofpositive.com/?p=587#comment-322 One of the services I am often asked to supply is to interview the stakeholders and write a creative/ project brief for approval before the content strategy/creation is underway. One of the services I am often asked to supply is to interview the stakeholders and write a creative/ project brief for approval before the content strategy/creation is underway.

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