Are you drawn to the world of direct response marketing because of its high income potential? If so, it pays to know where the money really is. For freelancers who are interested in earning a very high income, it’s best to look to industries that mail very large quantities; industries that mail very large quantities can do so only if they have a … [Read more...]
Archives for April 2009
How to Price a Job Correctly Even When You’re Totally Stumped
For many copywriters, correctly pricing their work is a constant struggle. When it’s time to offer a price, a myriad of negative influences — both internal and external — descends upon them. Sometimes the result is disastrous. I know this from personal experience. At the beginning of my freelance career, some 20 years ago, I charged Stash Tea … [Read more...]
Two of the Most Powerful Ways to Market Your Copywriting Services
I want to share with you the two most powerful marketing methods I've found for the copywriter. And they are (drum roll please)...direct mail and... networking! In my coaching program I have my students go through an intensive 24-session web/mail marketing program that gets them the high quality leads they need for financial and professional … [Read more...]