In my workshops I often talk about "guerrilla" methods of marketing. One of the techniques I use is to put loads of neat and colorful stamps on my outgoing mail. This gets noticed and these envelopes get opened first! The following article is another take on guerrilla marketing ... LUMPY MAIL. This is definitely thinking out of the box and will … [Read more...]
Archives for May 2009
Is it Really Possible to Grow Your Business with Twitter?
Twitter has been getting all sorts of attention in the media these days. And depending on the “expert” who is doing the talking, Twitter is just a passing phase OR it is a social phenomenon that will continue to grow. I’ve been on and off twitter for almost two years now. When I first joined I thought it was a total waste of time so I walked … [Read more...]
How to Get B2B Clients: A Primer for Copywriters
In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.) In my experience, B2B companies tend be more … [Read more...]