How do you arrive at your best decisions? How does having so many choices in a business-dominated world affect you psychologically? And how can applying the latest scientific insights make your decision-making process more systematic, practical, and accurate?
In this book, Reza Hashemi answers these questions (and more) to help radically boost your business acumen. Whether you are an entrepreneur looking to improve your customer›s decision-making experience or a consumer looking to effectively navigate through the maze of manipulative trickeries lurking in today›s marketplace, Hashemi is your enlightened guide.
For many years he wrestled with such questions and uncertainties himself. Although he found success in numerous ventures, he still fell short from his own expectations. And that drove him to painstakingly review all the relevant scientific literature and condense his decade of tremendous findings into a book specifically designed for anyone driven enough to take advantage of the mind-bending business truths that he has learned and put forward.
These immensely powerful questions produce fascinating answers that could forever alter your frames of mind. This book will have a profound effect on you whether you are an entrepreneur looking to improve your customer’s decision-making experience, or a consumer looking to efficiently navigate through the chaotic realms of the modern-day manipulative business trickeries.
These are only a few of the major questions that the author(Reza Hashemi) wrestled with before putting his pen to paper. Having successfully led years of business experiments, he decided to learn all the relevant scientific literature for himself. And ultimately, he brought all those tremendous findings together in a condensed form in this book for anybody driven enough to take advantage of it.