A PERFECT GRADUATION GIFT THAT PAYS A LIFETIME OF DIVIDENDS.
“Get Your Ducks in a Rowe” should be required reading for any college business major or MBA candidate. It provides excellent guidelines for written communications including how to keep them brief and to the point. It also provides a step-by-step methodology for communicating proposals and includes a complete example of what a successful presentation should look like. – Amazon Review
Get Your Ducks In A Rowe, Business Writing & Communication:
Think – Write – Present – Sell:
A Fable By 45 Year Marketing Veteran Jim Rowe
A FUN, EDUCATIONAL GRADUATION GIFT THAT PAYS A LIFETIME OF DIVIDENDS.
You just spent $100k’s on a college education.
Now you want your child to be able to R.A.P. – to be Respected, Admired and Promoted!
Well, the 2 most desired skills managers want in new hires are ‘problem solving’ and ‘communication’. However, research shows 50-75% of managers find recent grads lack these 2 critical skills. What’s worse is that 80% of college students rate themselves as proficient in these 2 areas. This is a big and growing issue called the “Skills Gap.” There is simply not enough focus on writing in our educational system.
So, after 45 years in marketing, I wrote Get Your Ducks In A Rowe as a practical training tool to help grads Think, Write, Present, Sell. I taught this proven 10-step formula to scores of recent grads because it can be put into practice right away. I needed them to be productive, efficient, and effective both internally and with clients ASAP! I know it works.
It’s not a traditional 200-300 page, boring, business book. It’s a quick, easy, fun story that provides context to an approach to thinking and writing they will use their whole lives.
5 STAR REVIEWS:
ENGAGING, CLEVER STORY THAT TEACHES IMPORTANT BUSINESS SKILLS AND COMMON SENSE
“… a creative, fun way to teach young professionals, students…how to think critically, communicate …solve problems, and organize a business plan. Jim is a natural story-teller … a very entertaining and memorable way. … a terrific way to learn … how to organize and deliver … strategic thinking. ” Beth Gelles
“Wish I had this when I was younger! For anyone starting their career…this is a practical and needed guide to effective writing in the business world.” Matt Brancato
“A very good, fun approach to business communication. Easy way to remember… Recommend to all who need to improve their business presentations. Sending this to my college bound granddaughter.” Jean Chapman
“Best & most important book I’ve read. The structured discipline …is much more than a communication method, it shapes your thinking…creating clarity in the midst of ambiguity.” Don Davide
“… such a pleasure to read! …informative, compelling, entertaining, and valuable…provides so much more than just teaching the reader how to write, it teaches them how to think, how to plan, and how to present in business.” Tori K
“…helps them use simple critical thinking to identify problems, analyze information to arrive at solutions, and communicate that information across broad levels to achieve effective outcomes…in 28 very easy to digest chapters…super enjoyable.” George Kurth
“Extremely useful for business writers and thinkers of all experience levels…very relatable story that really does a great job of succinctly getting the message across…recommending it to colleagues and friends” Andrew Rollauer
“Easy to read with a surprise treasure map for improved thinking and presentation of ideas.
… enjoyed pointed distinctions between written plans and group presentations.” Dennis Murphy
“…a very informative practical guide for any professional looking to raise their game. A quick enjoyable read. I expect to leverage the 10 step guide with my sales team as well as personally.” Byars Cole
“Loved the book… definitely be able to use the insights. Thank you for keeping it so simple… now it is just a matter of using the structure laid out and making it a habit.” Megan Lambert
Isn’t it worth $15 more and 1 hour of their time to make sure your graduate can think and write properly?
$1 from every book donated to the National Writers Project www.NWP.org.
About the Author
Jim Rowe has a BS Marketing from Fairfield U. CT. A 45 year marketing veteran, Jim held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion & InterMark Divs. Saatchi HMG; plus 30+ years as an owner of MME then Jim Rowe Marketing.
Seeing weak problem solving & communication skills among grads, he found he wasn’t alone. In a PayScale study, 60% of managers say grads lack problem solving skills. 40% say they can’t write. Yet, 80% of grads say they’re proficient in both. Corporate impact is lower productivity and required remedial training.
Avoiding a traditional business book, and inspired by Who Moved My Cheese, Jim wrote a fable that’s easy to read, retain, and replicate to solve problems and generate results.
Get Your Ducks in A Rowe – Book 1, Business Writing & Communication teaches a 10-step formula to Think, Write, Present and Sell more effectively. News about the issue is low. Current solutions aren’t working. Jim’s goal is to change that.
$1/book goes to NWP.org.