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[This] book is neither a pages-long guideline nor a rushed “take an action now” sort of book; it teaches you to retain and grow your business by working smarter, not harder, with effective marketing decisions. Along the way, Zev shares multiple outside resources he likes (I think this tells us how humble he is) and offers his continuous support. I cannot recommend this book highly enough if you really want to grow your business more effectively, without wasting time and money. After reading it, I promise that there won’t be any more random acts of marketing by you! -Amazon Review
Are you missing critical marketing steps that can help your business grow?
Marketing is simpler than you think. Take control of your marketing, increase sales, and keep your existing customers by implementing street-smart actionable steps.
WARNING: But first a warning, this book is not for everyone. This isn’t one of those readily available “secret tips and hacks that double or triple your sales” books.Do you wish that someone (with real marketing and small business experience) would finally tell you how to get your money’s worth out of marketing? Author and seasoned professional Zev Asch was once where you are now. In his latest book, he walks you through critically overlooked marketing essentials, gives his street-smart advice and shares simple steps that business owners can take right away to get a return on their marketing investment, increase sales and boost customer retention.
Asch, a successful corporate marketing executive and entrepreneur, has spent the last forty years learning what failing, stuck, and break-even businesses have in common. From start-ups to home-based and established businesses, including nonprofit organizations, Asch’s simple insights will impact not only marketing but sales and customer service.
How to Get the Most out of Marketing is a jargon-free, actionable road map.
In How To Get The Most Out Of Marketing you’ll discover:
- Why having a written marketing plan is critical for any business
- How to control your marketing budget instead of having your marketing budget control you
- The reasons why you must get tangible, measurable results in your marketing
- Why a strategy for consistent, measurable growth should replace your typical, roller-coaster sales ride
- How a “Walk In Stupid Every Morning” cultural shift will dramatically improve your ability to compete and grow
- What are the Three Engines of Growth and why they determine the fate of your business
- The most untapped sales potential in your business
- Three words that will boost your customer service delivery to “exceptional”
This book may be the best investment you’ve made in yourself and your business, and it can make a profound impact on the future of your business.
BUY “How To Get The Most Out Of Marketing” NOW
About the Author:
Zev Asch is a small business owner with an extensive four decade career in marketing. He is also a former MBA Marketing Professor and Director of Innovation & Entrepreneurship at Touro’s Graduate School of Business. He is also the author of “Are You Sure About That?”
As the owner of a marketing company, Asch has spent the past ten years helping entrepreneurs grow their small businesses. Prior to becoming a small business owner himself, Zev spent thirty years as a successful corporate marketing executive.
During his career, Zev oversaw international sales expansion and negotiated partnership agreements with suppliers in Japan, South Korea, Italy and Germany. Zev was a member of teams that won Inc. magazine Entrepreneur of the Year Award and Fastest Growing Private Companies in the U.S.
Zev is New York based with an MBA in Marketing from Pace University and an Honors B.A in Psychology from the State University of New York at Purchase.
He is an avid reader of spy novels, obsessed with the complexity of human behavior and loves Jazz.
Zev’s favorite saying is, “No one should be in business just to break even.”
You will find Zev on:
His website: zevasch.com