This slim but provocative new book by Swiss-based scenario planning expert Woody Wade should be required reading for anyone trying to make sense of what possible futures we might face as the pandemic recedes. The author makes a compelling case that there’s no particular “one future” that is likely, but rather that we face various possible futures and need to imagine a range of possibilities. Get it and read it before the future that actually unfolds hits you! – Amazon Reviewer
See Your New Normal:
A How-To Guide to Excelling in Your Post-COVID Future Using Scenario Planning
When the COVID pandemic struck in 2020, a new landscape began to take shape around us. It soon became clear that this seismic event would have significant consequences on how we live and do business even long after the pandemic itself is over. A “New Normal” has been emerging, the result of a thousand adaptations that we were forced to make as we found – or invented – new ways to get things done.
What will be the impact of this transformation on you and the future success of your business? If you can visualize today how your business terrain could plausibly unfold as we enter the post-COVID era, then you could already spot opportunities and challenges you may face, and develop strategies for coming out ahead.
Written by Woody Wade, a globally acknowledged expert on scenario planning, this practical handbook shows you step-by-step how to apply this powerful foresight technique to your specific situation so that you will not only be able to anticipate the “look and feel” of your-post Covid landscape, but even identify realistic ways to excel in it.
About the Author
Woody Wade (Grandvaux, Switzerland) serves as managing Director of Wade & Co., a consultancy focused on business foresight, and frequently speaks and moderates on the topic of future trends. Educated in the U.S. with an MBA from Harvard Business school, Woody is now based in Switzerland. Wade has over 25 years of experience in international marketing and strategy development. During his career he has worked in Zurich for two Swiss private banks; served as a member of the Executive board of the Geneva-based World Economic Forum; and was the marketing director of the world-renowned Ecole hoteliere de Lausanne. For over 10 years he’s been an independent consultant