Would you like a book that teaches you about the principles of digital marketing in a simple and practical way?
Understanding Digital Marketing:
The principles of digital marketing explained simply and practically
Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That’s why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book:
- – Business Model innovation
- – Summary of the social media landscape
- – Video marketing
- – Cross-media marketing
- – Performance marketing
- – Banner designs
- – Neuromarketing and conversion rate optimization
- – Search Enginge Management
- – Targeting
- – Crawling
- – Google Analytics / Digital Analytics
- – KPI
- – Marketing Law
Another strength of this book is that each theoretical section is followed by a “best practice” section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading.
About the author: With a “Certificate of advanced studies” as “Digital Marketing Specialist” Gilles Kröger advises as a freelancer, various companies with the challenges of digitalization. Specializing in customer service and customer support, he optimizes processes and identifies opportunities to master the digital transformation.
About the Author
Gilles Kröger, I was born a Capricorn in 1976 and am stubborn by nature. The inclination for freedom and faraway places struck me early on and travelling has always accompanied me through life. Originally, I did an apprenticeship as a businessman in a travel agency, until I quickly realised that I wanted to experience something else. Via detours, I ended up in IT, where new challenges await me every day.
After I successfully completed my university diploma as a digital marketing specialist, I wanted to devote myself more to the things that seem important to me. Bonsai, for example, is a big part of my life, because the little trees have been with me since childhood. Flying and boating are also fixed elements that I need like the air to breathe.
As I often used to write for magazines of all kinds, I would now like to do this more in the form of books and guidebooks. Most of my strengths are definitely in training and sharing experiences that I would like to give to people. Be it personality development, making money online, politics, hobbies or non-fiction books on leadership. I hope that you enjoy my work and that I can inspire you and maybe even make you smile a time or two.