I found Morris Adato’s new book enlightening and an easy read that could only be written by someone who has been involved in several aspects of the electronics industry. From salesman, marketer to inventor, he describes the evolution of products we use daily but rarely think of how they came about, Morris’ book gives you epiphanies in every chapter. –Amazon Review
Witness to Innovation:
Stories from the analog backroads to the digital highway
This book explores the recent evolution of consumer electronics, personal computers, and the merchandising of these products. It is seen through the author’s experience of over sixty years in sales as a manufacturer’s representative, entrepreneur, inventor, and marketing consultant. “Witness” spotlights how technology has affected how we live, learn and play.
The author’s first-hand stories provide a personal overlay for the many innovative technology milestones that have affected us. Technology, however, is only one brush stroke on the canvas that has been rapidly filled in over the past six decades. Major shifts in careers, communication, entrepreneurship and social interaction have changed how we work, learn and play. This book provides that insight.