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There is a preconceived notion that this paragraph should provide a basic synopsis of the book. Well, it’s time to erase that stigma, because this book is not most books. If you’re surprised that the summary is not here, then congratulations! You have successfully encountered a problem in everyday life.
Problem identification is a skill you can learn and master. Honing this skill is the first step on the journey towards coming up with innovative ideas. Idea creation is not just about solving problems though, it’s about asking why we do what we do and challenging social and business norms.
Ultimately, this book will help you create a process to test and validate solutions that will unleash game-changing ideas.
No matter what your current level of creativity, innovation, ideation, or problem-solving skills, this book will show you how entrepreneurs, business professionals and everyday people come up with the next big life-changing idea. With the skills developed through this book, you can too!
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About the Author
Samuel Sanfers Author of “Your Next Big Idea: Improve Your Creativity and Problem-Solving” (2021)
So, what makes me someone to learn about the creation of ideas from?
Throughout my career, I have seen how the idea process works in all different sized companies.
I have started multiple startups both as part of a team and by myself. One of the companies I was a co-founder of was Wundershirt, which at its peak sold athletic training clothing to Olympic athletes prepping for the 2016 Olympics. During the startup growth process, I have been part of multiple incubators and have watched and observed how many startups came to be.
I also have worked for a company that was part of the INC 5000 fastest growing companies. Here I was selected to be a part of the R&D team to help work towards developing new products. Working at a fast-growing company you can see how the ideas come to be and problems are handled by members of a successful small business team.
Finally, I have worked on business development for a company part of Fortune’s Future 50 list and Fortune’s Fortune 500 list.
In my career, I have been watching and creating ideas for all levels of business from the startup phase, to the high-growth phase, and even for large companies.
This has allowed me to have a unique perspective on the idea process and allowed me to look at the whole idea of creativity, problem-solving, ideation and innovativeness from an angle that most people have not seen.
While most of the time I am at work when I am not working though you probably can find me at an amusement park, playing board games or drinking coffee from a local coffee shop.