When it comes to the world of professional photography, the competition amongst wedding photographers has grown fiercer than ever given that even the most amateur of photographers today wield the fanciest photography equipment. There are also times when it comes down to who you’re privileged enough to rub elbows with. Having said that, how can you best market your skills to potential clients and get them to choose you as the person who will be responsible for capturing all the special moments that transpire on the most important day of their lives?
The primary qualification that most brides in will first look for in a wedding photographer is the style and quality of your photos. In view of that, you should have a comprehensive portfolio on hand at all times that showcases your talent and skill. Prepare a portfolio that contains photos of weddings with varying themes, destinations, angles and colour schemes. This communicates to the bride that you are seasoned and experienced and can adapt to any photographic setting or background.
Alternatively, you can also arrange the photos in your portfolio by specific venue. Often what seals the deal for many wedding photographers is when the bride sees that you have previous experience taking photos at her wedding venue. By seeing those photos, you can come to an agreement about what look and feel she wants for her own wedding photos.
If you are still in the process of building up your portfolio, do not fret. Just be sure to include a variety of settings and events when picking out photos for your clients to look through.
One special touch you can add to your portfolio is including handwritten or typed recommendations from past clients. This will make your clients feel confident that you are credible and qualified and 100% capable of performing a quality job on their special day.
Secondly, keep your rates competitive. While there are some brides that will be willing to pay above the average price, most brides are looking for both quality and affordability in one package. If experience and a love and a passion for the craft are the reasons why you do what you do, keep your rates competitive. You are also sure to gain more clients this way.
Another way you can market your skills to brides is by guaranteeing a digital delivery of images after the event. Being the most important day of their lives, majority of brides will want to see as many priceless moments as possible captured on tape (or disc) for all time. And they will want to see them as soon as possible. Remember that this is a digital age that we live in and it is highly likely that your clients will want to upload photos on their blogs or Facebook, Google+ or Twitter pages ASAP. Guarantee a digital delivery of images post-event and deliver on that promise.
Lastly, all of the above don’t count for much if your clients aren’t comfortable around you. As with many jobs that require face-to-face interaction with clientele, a winning personality is everything. Be friendly, accommodating, patient and honest with your potential clients. People are smarter than ever and they will be able to sense whether you are being true towards them and genuinely care about your work or are just looking to make an easy buck. Remember that your clients are priceless and that many of your future bookings will be because of their recommendations to their friends and family.
All in all, remember that working with brides can be a very profitable and rewarding task. Assuming the job is well done, your clients will likely reach out to you in the future for family portraits, pregnancy photos and more.
Olivia Nicholas is a writer and amateur photographer. She is always happy to share her passion for life and experiences through her work, and in her spare time works as a freelance writer for Storkie.com.