In my workshops I often talk about "guerrilla" methods of marketing. One of the techniques I use is to put loads of neat and colorful stamps on my outgoing mail. This gets noticed and these envelopes get opened first! The following article is another take on guerrilla marketing ... LUMPY MAIL. This is definitely thinking out of the box and will … [Read more...]
Is it Really Possible to Grow Your Business with Twitter?
Twitter has been getting all sorts of attention in the media these days. And depending on the “expert” who is doing the talking, Twitter is just a passing phase OR it is a social phenomenon that will continue to grow. I’ve been on and off twitter for almost two years now. When I first joined I thought it was a total waste of time so I walked … [Read more...]