Twitter has been getting all sorts of attention in the media these days. And depending on the “expert” who is doing the talking, Twitter is just a passing phase OR it is a social phenomenon that will continue to grow.
I’ve been on and off twitter for almost two years now. When I first joined I thought it was a total waste of time so I walked away. After recently giving it another go, I’m kicking myself for my short-sightedness.
In recent months I’ve met a number of people who say it is their number one source of new business. A friend has so far sold a hundred copies of his book because of his witty and often times hilarious tweets. Though I can’t claim that Twitter is a source of business for me, it is:
– driving focused traffic to my website
– a great way to find and meet people with common interests
– a way to find guest experts for my Blog (coming soon)
– a fabulous resource for getting loads of interesting information I would never otherwise run across
I’ve very conscious and focused about using my time, so I’m not on twitter all the time. I do however try to post something useful every day. And when I have 5 or 10 minutes between tasks, I browse though my incoming tweets to find interesting resources and information.
My followers are primarily made up of two groups: photographers and people interested in Search Engine Marketing. Whenever I post about those topics I can definitely see an increase in traffic to my website.
There are many twitterers who build empires and then there are those who carefully develop a network of like minded people. Personally I like a tighter focused community because my tweets are far more likely to be read and acted on.
How to Get Started With Twitter:
1. Join … it’s easy. The user name you choose is what everyone is going to see. Choose your own name, or choose a name that has some relationship to your business or what you want to promote. Try to make it easy to remember or recognize. http://twitter.com
2. Add your bio. You only get a few lines to promote yourself, so make them count. Add your interests, your background. Add your website URL
3. Add a photo. Your own or an avatar. Make it recognizable or memorable. As I’m scrolling through a long list of incoming tweets, I will often stop just because of a recognizable image.
4. Start tweeting. Try to tweet at least once a day … two or three if you can manage it.
5. Manage your expectations. You aren’t going to build a list of followers overnight. Nor is it likely you will get a new client tomorrow (though that would be nice!). Think of this as a long term relationship building process.
6. Contribute with information and observations. Don’t just advertise your services non-stop. If you do, don’t surprised to see your followers quickly bail out on you.
Enjoy and have FUN.